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Web Accessibility Expert

Sammy NooraniA seasoned vet of web accessibility.

Sammy has done this work inside healthcare's biggest agency network, where he founded a digital inclusion department, and he does it now at Thanos Labs in Dallas, where he builds the tools that check everyone else's sites. A decade of practice, one standard: a website either works for everybody, or it is not finished.

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Portrait of Sammy Noorani, Founder and AI Agent Engineer at Thanos Labs
Sammy Noorani, Founder / AI Agent Engineer, Thanos Labs

In the press

Featured in MM+M

MM+M (Medical Marketing and Media)

Enabling the disabled: Fostering commitment and transparency

By Barbara Peck, MM+M, July 2023

Profiled as “The technologist,” one of seven leaders surveyed on how well medical marketers serve people with disabilities.

MM+M wrote that Sammy believes technology has helped bridge the access gap for people with disabilities, but that he still questions the pace of change.

“Part of the problem is a lack of understanding what web accessibility even means. It’s actually much easier than people think.”
“We started to bake in digital inclusion. We no longer tell clients, ‘We’re going to need X amount of dollars for digital inclusion.’”
“As of today, most people with a disability cannot access websites.”

Read the original article on MM+M

In his words

Why this work

I came to accessibility through search. When you spend years watching how people actually reach a website, you learn that the door matters as much as the room behind it. For a person using a screen reader, a keyboard, or a magnifier, a careless website is not an inconvenience. It is a locked door with a welcome sign on it.

That is why I stopped treating digital inclusion as a feature a client could buy or skip. At IPG Health we baked it into the work itself, because access is not an upgrade. It is the difference between a customer and a locked door. The person on the other side of that door has money to spend, care to manage, and a life to run. They are not an edge case.

The tools are better now than they have ever been, and I build them for a living. But a scanner can only report what it can decide. The rest takes human eyes, human ears, and the judgment that comes from doing this work for a long time. That combination is what I bring to every engagement.

Track record

Credentials

  1. Dec 2023 to present

    Founder / AI Agent Engineer, Thanos Labs (Dallas, TX)

    Builds the Thanos 3.5 Web Accessibility Scanner and leads the WCAG 2.2 AAA program on thanoslab.com, putting the same standard he asks of clients on his own site first.

  2. IPG Health tenure

    Founder, Digital Inclusion department, IPG Health

    Started the digital inclusion department at IPG Health and baked accessibility into client work as a standard practice, not a line item. MM+M profiled him in 2023 as SVP, director of digital inclusion at FCB Health New York.

  3. 2013 to 2023

    FCB Health and Solve(d), FCB Health Network

    Search Marketing Director, then VP, then SVP, Search Marketing Director. A decade of healthcare marketing work with an accessibility practice spanning JAWS screen reader testing, WAI-ARIA, Section 508, and WCAG.

  4. 2011 to 2013

    SEO and Marketing Director, RevSystems, Inc.

    Led search and marketing programs, the foundation for a career spent making websites work for every visitor and every search engine.

At Thanos Labs

What Sammy does now

  • Thanos 3.5 Web Accessibility Scanner

    The free scanner Sammy built at Thanos Labs. It checks a page the way his team audits one, and it shows what it could not decide instead of hiding it.

    Run the free accessibility scan

  • Accessibility audits with a human in the loop

    The Web Accessibility Agent pairs automated engines with human review, because conformance is a judgment discipline, not a score a tool hands down.

    See the Web Accessibility Agent

  • A WCAG 2.2 AAA program, run in the open

    Thanos Labs holds its own site to the AAA bar and publishes its conformance record, including the VPAT, so clients can check the receipts.

    Read our VPAT

Talk to Sammy about your website

Start with the free scan, or book a call and bring your hardest accessibility question. Either way, you get a straight answer from the person who has been giving them for over a decade.

Run the free accessibility scanBook an appointmentContact Thanos Labs